This video was produced on short notice, going from an initial client meeting to exporting the final draft in under 30 days. The advertiser's goal was to express the accessibility, relevance, and effectiveness of their virtual conference. The target audience was people who believe in helping the earth heal, but lack guidance on where that fits into their lifestyle, career, and values.
Written and Directed by Charles Ridgway
Cinematography - Charles Ridgway
Editing - Charles Ridgway
Music - DELOSound from Pixabay
2 Shots in this video were stock footage provided by California Polytechnic State University (Scientists in a laboratory shot, and surfers walking shot).
Screen recordings from previous Climate Solutions Now Conferences were used in this advertisement. (2x5 Zoom meeting grid shot)